Build a brand podcast to develop credibility and trust with your entire market — not just the 3% ready to buy now.
STRATEGY
PODCAST STRATEGIC INSIGHT | ✓ | ✓ |
PODCAST STRATEGIC GOALS & AUDIENCE DEFINITION | ✓ | ✓ |
PODCAST CREATIVE CONCEPT DEVELOPMENT | ✓ | ✓ |
PODCAST TONE OF VOICE & CREATIVE SCRIPTING | ✓ | ✓ |
EPISODE STRUCTURE & TOPIC THEMES | ✓ | ✓ |
PRE PRODUCTION | ||
PRODUCTION SCHEDULE & TIMELINES | ✓ | ✓ |
EPISODE BRIEF RESEARCH & DEVELOPMENT | ✓ | ✓ |
HOST BRIEFING SESSION | ✓ | ✓ |
PROJECT MANAGEMENT | ✓ | ✓ |
TALENT | ||
TALENT/GUEST RECOMMENDATION | ✓ | ✓ |
TALENT BRIEFING & MANAGEMENT | ✓ | ✓ |
TALENT / GUEST OUTREACH | ✓ | |
HOST/INFLUENCER OUTREACH | ✓ | |
PRODUCTION | ||
MONTHLY PRODUCTION DAY | ONLINE & STUDIO | STUDIO |
EPISODES PRODUCED PER MONTH | 1-2 | 3-4 |
DEDICATED PRODUCER | ✓ | ✓ |
AUDIO & VIDEO CONTENT CAPTURE | ✓ | ✓ |
PRODUCTION DAY MANAGEMENT | ✓ | ✓ |
POST PRODUCTION | ||
VIDEO STYLISTIC DESIGN & EDITING | ✓ | ✓ |
AUDIO EDITING & MASTERING | ✓ | ✓ |
VIDEO CLIPS PER EPISODE | 3 | 5 |
MUSIC LICENSING | ✓ | ✓ |
EPISODE SHOW NOTES | ✓ | ✓ |
EPISODE TRANSCRIPT | ✓ | ✓ |
AMPLIFICATION & PROMOTION | ||
OWNED, EARNED & PAID MEDIA ADVICE | ✓ | ✓ |
PITCH TO APPLE PODCASTS FOR FEATURE | ✓ | |
DEVELOP PRESS RELEASE FOR PR PUSH | ✓ | |
SPONSORSHIP | ||
SPONSORSHIP STRATEGY & PITCH DECK DEVELOPMENT | Additional – POA | Included if required |
STRATEGY
PODCAST STRATEGIC INSIGHT | ✓ | ✓ | ✓ |
PODCAST STRATEGIC GOALS & AUDIENCE DEFINITION | ✓ | ✓ | ✓ |
PODCAST CREATIVE CONCEPT DEVELOPMENT | ✓ | ✓ | ✓ |
PODCAST TONE OF VOICE & CREATIVE SCRIPTING | ✓ | ✓ | ✓ |
EPISODE STRUCTURE & TOPIC THEMES | ✓ | ✓ | ✓ |
PRE PRODUCTION | |||
PRODUCTION SCHEDULE & TIMELINES | ✓ | ✓ | ✓ |
EPISODE BRIEF RESEARCH & DEVELOPMENT | ✓ | ✓ | ✓ |
HOST BRIEFING SESSION | ✓ | ✓ | ✓ |
PROJECT MANAGEMENT | ✓ | ✓ | ✓ |
TALENT | |||
TALENT/GUEST RECOMMENDATION | ✓ | ✓ | ✓ |
TALENT BRIEFING & MANAGEMENT | ✓ | ✓ | ✓ |
TALENT / GUEST OUTREACH | ✓ | ✓ | |
HOST/INFLUENCER OUTREACH | ✓ | ||
PRODUCTION | |||
MONTHLY PRODUCTION DAY | ONLINE | HYBRID | STUDIO |
EPISODES PRODUCED PER MONTH | 2 | 4 | 6 |
DEDICATED PRODUCER | ✓ | ✓ | ✓ |
AUDIO & VIDEO CONTENT CAPTURE | ✓ | ✓ | ✓ |
PRODUCTION DAY MANAGEMENT | ✓ | ||
POST PRODUCTION | |||
VIDEO STYLISTIC DESIGN & EDITING | ✓ | ✓ | ✓ |
AUDIO EDITING & MASTERING | ✓ | ✓ | ✓ |
VIDEO CLIPS PER MONTH | 10 | 20 | 30 |
MUSIC LICENSING | ✓ | ✓ | ✓ |
EPISODE SHOW NOTES | ✓ | ✓ | ✓ |
EPISODE TRANSCRIPT | ✓ | ||
AMPLIFICATION & PROMOTION | |||
OWNED, EARNED & PAID MEDIA ADVICE | ✓ | ✓ | ✓ |
PITCH TO APPLE PODCASTS FOR FEATURE | ✓ | ✓ | |
DEVELOP PRESS RELEASE FOR PR PUSH | ✓ | ||
SPONSORSHIP | |||
SPONSORSHIP STRATEGY & PITCH DECK DEVELOPMENT | Additional – POA | Additional – POA | Included if required |
We’re big on collaboration and we make sure to include every brand in the big decisions we make about their podcast, in particularly during our first month of working together where we develop your Podcast Blueprint. This is the end-to-end strategic plan for your podcast and outlines the entire project execution inclusive of creative show development, production timelines, talent list, episode themes, project success metrics and amplification recommendations. We work with you through this process and in the months following to ensure we nail it for you. With that said, we hope you’ll trust us to use our expertise and years of experience to the fullest potential.
Building your listenership comes down to two key things:
Our focus is on ensuring that you’re equipped with a high-quality podcast that cuts through the noise. Based on our expertise and years of industry experience, we provide you with the right guidance along the journey of building your listenership.
Truth is, there’s no guaranteed number of listeners that we can provide you with, it all comes down to identifying what success looks like for you. Rest assured that as your podcast partners, we’re dedicated to working with you to ensure your podcast achieves and exceeds the desired results.
It takes between 4 to 8 weeks with the first 4 weeks dedicated to developing your ” Podcast Blueprint -– the end-to-end strategic plan for your show. Once we’ve nailed this, we get straight into production so that you’re ready for launch by week 8.
The optimal length is dependent on your specific podcast strategy and what you’re looking to achieve with your show. When you produce with us, we’re committed to producing a podcast for you that runs anywhere from 10 minutes to 45 minutes to best align with your strategy.
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