Accessed That
Tourism & Events Queensland
An 11-part podcast series formed as part of the Queensland Government’s “Year of Accessible Tourism”, Accessed That, explores what it’s really like to travel while living with a disability. The aim of the series is to both educate the tourism industry about the specific needs of guests living with a disability, while at the same time, inspire travel without limitation.
The Peers Project developed and pitched this podcast concept to Tourism & Events Queensland and then were brought onboard to execute the project end-to-end. We managed all facets of podcast creation inclusive of strategy, talent/influencer outreach, project management, talent briefing and liaison, production, post-production, music selection and sound design, podcast photography and artwork, creation of audio GIF promotional assets, press release development and trade press outreach, distribution and reporting.
The podcast hit #1 on the iTunes Travel charts in Australia within the first week of launch.
The Net Zero Path For Business
AGL
A B2B podcast series designed to help Australian businesses start and progress their path to decarbonisation. The Net Zero Path For Business formed a standalone brand campaign that engaged both internal and external stakeholders including AGL clients, partners and employees – providing an opportunity to nurture relationships and build brand within the segment.
The Peers Project developed and pitched this podcast concept to AGL and then were brought onboard to execute the project end-to-end. We managed all facets of podcast creation inclusive of strategy, talent/Host booking, project management, talent briefing and liaison, production, post-production, music selection and sound design, podcast photography and artwork, creation of audio GIF promotional assets, press release development and trade press outreach, distribution and reporting.
The podcast broke into Top 100 iTunes Education charts coming in at #39 within the first week of launch.
A Yarn with our Elders
Bendigo Bank
A podcast mini-series for Bendigo Bank, A Yarn with our Elders, that formed part of the brand’s NAIDOC week campaign following the launch of their Reflect Reconciliation Action Plan. The show aims to instil respect for Australia’s First Nations Elders and deepen knowledge of First Nations culture, to inspire a fully reconciled Australia, as soon as possible.
The Peers Project was brought on board to execute the podcast project end-to-end inclusive of the creative concept refinement, talent/guest booking, Host briefing, project management, production, post-production, music selection and sound design, podcast photography, creation of audio GIF promotional assets, press release development and trade press outreach, distribution and reporting.
The podcast was featured in over ten trade press publications within the first week of launch.
Hire Potential with Indeed
Indeed.com
A B2B podcast series for Indeed Australia, Hire Potential with Indeed, designed to amplify the findings of their annual Diversity and Inclusion report, and nurture relationships with prospective clients who were featured guests of the show. The podcast aims to shed light on the obstacles and opportunities companies of all sizes are currently facing to find and hire top talent, and educate employers on how to build welcoming workplaces that are diverse, inclusive, accessible and open to all.
The Peers Project developed and pitched this podcast concept to Indeed.com and then were brought onboard to execute the project end-to-end. We managed all facets of podcast creation inclusive of strategy, talent/Executive leaders outreach from Indeed’s prospective client list, project management, talent briefing and liaison, production, post-production, music selection and sound design, podcast photography and artwork, creation of audio GIF promotional assets, press release development and trade press outreach, distribution and reporting.
The podcast hit Top #100 on the iTunes Management charts in Australia within the first week of launch.
The Build Up
Alibaba
Alibaba Australia & New Zealand’s first-ever podcast series, The Build Up, aimed to educate, empower and support the next generation of tech entrepreneurs across the region. A 10-part podcast series designed to provide IRL advice from industry experts, Alibaba senior leaders and the region’s top young entrepreneurs who are all in the business of the build.
The Peers Project developed and pitched this podcast concept to Alibaba and then were brought onboard to execute the project end-to-end. We managed all facets of podcast creation inclusive of strategy, talent/influencer outreach, project management, talent briefing and liaison, podcast Hosting, production, post-production, music selection and sound design, podcast photography, video clips and artwork, press release development and trade press outreach, distribution and reporting.
The podcast hit Top #20 on the iTunes Entrepreneurship charts in Australia and New Zealand within the first week of launch.
Care Is Calling
Estia Health
An 8-part podcast series for Estia Health, Care Is Calling, designed to call out those big questions, myths and misconceptions that surround the aged care industry today. The show aims to uncover what work and life is really like for Estia Health employees and residents and formed part of the brand’s new careers campaign.
The Peers Project was brought on board to execute the podcast project end-to-end inclusive of the creative concept development, talent/Host booking, guest briefing, project management, production, post-production, music selection and sound design, podcast photography, creation of audio GIF promotional assets, distribution and reporting.
The podcast successfully drove traffic to the brand’s careers page, achieving desired top of funnel results.
The Red Tales
Modibodi
A fortnightly podcast series for Modibodi’s new sister brand, Modibodi RED. The RED Tales was designed to help grow the new brand’s digital community of teens & tweens and align itself with the right influencers who formed part of the show’s guest lineup. The podcast is a lighthearted resource for young Aussies with real, honest tales about teenhood today.
The Peers Project was brought on board to execute the podcast project end-to-end inclusive of the creative concept development, talent/guest booking, Host briefing, project management, production, post-production, music selection and sound design, podcast photography, video podcasts and clips, audio GIF promotional assets, distribution and reporting.
Over a 24 month period, the podcast successfully grew the Modibodi RED brand digital community by 60%.
Safe Is Savvy
Little Dreamers Australia
A fortnightly podcast series in partnership with Westpac and eSafety Commissioner, Safe Is Savvy tackles Big Hairy Questions on all things online safety. From privacy issues, digital health, online education, sexual health support to cyberbullying, there’s no question that doesn’t go answered. The podcast formed part of the brand’s online education hub for Young Carers across Australia and was also made available to the public and used as part of their brand marketing campaign.
The Peers Project was brought on board to execute the podcast project end-to-end inclusive of the creative concept development, talent/guest booking, Host briefing, project management, production, post-production, music selection and sound design, podcast photography, audio GIF promotional assets, distribution and reporting.
The internal response rate and high engagement of the series was reported to have exceeded expectations with the podcast achieving an average episode consumption rate of 70%.
Unforgettable Moments
Forever New
A podcast mini-series that formed part of Forever New’s “Be True, Be You” Spring campaign, Unforgettable Moments, explores a pivotal moment of a reputable woman’s life and how it shaped her into who she is today. Each episode features the brand’s new campaign face and was designed to provide more insight into who that woman actually is — under the surface and Forever New clothing — allowing the audience to feel more connected to that woman and by extension, the brand.
The Peers Project developed and pitched this podcast concept to Forever New and then were brought onboard to execute the project end-to-end. We managed all facets of podcast creation inclusive of the creative concept development, talent/guest briefing, podcast Hosting, project management, production, post-production, music selection and sound design, podcast photography, video clips, artwork and audio GIF creation, distribution and reporting.
The podcast achieved a strong listenership with listener numbers exceeding desired results.