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We manage the end-to-end B2B podcast activation motion for demand-gen teams.

Powered by The Invitation Motion, we map target account intent, execute personalized executive guest outreach, produce world-class show assets, and deliver cited Demo Briefs directly to your sales reps.

PRE PRODUCTION

This second phase in the process is all about talent.
What guests are we bringing on? Who will host the show? We manage the end-to-end guest and Host selection, outreach and booking process.
From the biggest influencers on the planet to leading industry Executives, our global network of talent and outreach capability is unmatched. Whether your podcast is aimed at B2B or B2C target audiences, when it comes to finding the right personalities and people to align your brand with, we’ve got you covered.

POST PRODUCTION

Our expert team of audio engineers, sound designers, video editors and animators work their magic when it comes to the editing and creative development of your show.
We turn your recordings into branded media assets that are second to none and provide you with all campaign collateral used to best promote your show.
We work to ensure that all of your podcast branding is seamlessly integrated with your existing brand and media strategy.

PROMOTION & REPORTING

Armed with our recommended owned, earned and paid media strategy, your team will be well supported in the execution of your podcast promotion.
As creative partners, we provide you with key media assets inclusive of podcast video clips, artwork and audio GIFs, so that you can easily promote the show and execute on your media strategy.
Post-launch, we provide you with an extensive launch report and direct access to the backend podcast analytics portal so that you can view your performance at any time. Thereafter, we provide you with comprehensive monthly reporting and together, we review the data and make incremental improvements to ensure your podcast continues to achieve and exceed desired results.

STRATEGY

Before it’s time to get behind the mic, we spend the first four weeks developing your strategy — or, as we like to call it, your Podcast Blueprint.
This is the end-to-end strategy plan for your podcast and outlines the entire project execution inclusive of creative show development, production timelines, talent list, episode themes, project success metrics and amplification strategy.
From the granular the nitty gritty, we cover it all and set you up for success.

PRODUCTION

It is time to get behind the mic and push play.
Whether you’re recording in-studio or online, our monthly production days will be the most anticipated days on your calendar.
With studio partners and production crew spanding major global cities from New York to Sydney to LA to Melbourne, wherever you and your guests are based, we’ve got you covered. When recording online, we’ll send out microphone kits to ensure the highest quality recording is captured.

DISTRIBUTION & LAUNCH

It is time for the world to listen.
We craft your podcast launch strategy and ensure episodes are live on each and every podcast directory including Spotify, Apple Podcasts and YouTube. Whether you’re releasing a weekly or fortnightly series, our team of Project Managers work meticulously to ensure that each and every creative asset is developed and released on time, according to campaign schedule.

01

STRATEGY & INTENT MAPPING

Before it’s time to get behind the mic, we ingest your Ideal Customer Profile (ICP) and map live intent signals across cold target accounts.

We build your Podcast Blueprint—defining show positioning, account targeting lists, host pairing, and project success metrics aligned directly with pipeline goals.

THE INVITATION MOTION

This is where cold accounts become warm executive relationships.

Replacing cold pitches with high-value invitations, we execute AI-assisted, personalized guest outreach conditioned on buyer public statements. We handle 100% of executive scheduling, guest onboarding, and briefing to ensure a white-glove experience.

02

03

PODCAST RECORDING

It’s time to host high-value conversations—with zero sales pitches in the room.

Whether recording remotely or in-studio, our global network of studio partners ensures pristine audio and video capture—to give your enterprise buyers the best possible experience.

We handle all logistics, prep briefs, and guest coordination so your host can focus entirely on relationship-building.

EDITING & ASSET CREATION

Our expert post-production team transforms raw recordings into high-converting revenue enablement assets.

Beyond full episode audio and video editing, we engineer short-form social video clips built specifically to fuel your demand-gen channels and outbound sales outreach.

04

05

DISTRIBUTION & DEMO BRIEFS

We publish your show across all major platforms (Apple, Spotify, YouTube) while equipping your sales team for conversion.

Following every interview, our system synthesizes the buyer conversation, transcript, and intent data into a cited Demo Brief—giving your AEs exact context on buyer pain points to open a warm sales meeting.

ATTRIBUTION & PIPELINE REPORTING

Forget vanity metrics like downloads/views. We measure what matters to revenue leaders: account engagement, cost per demo, and pipeline sourced outbound.

Through continuous feedback loops and reporting, we optimize invitation acceptance rates and track target account progression from interview to won deal.

06

TESTIMONIALS

Our podcast hit #1 on the iTunes charts in Australia in our category within the first week of launching and the organisation was thrilled with the success. We received tremendous feedback from both the industry and the public about the podcast, and I believe that it has spurred changes that have improved the industry at large. This was meaningful and impactful work, and I truly don’t believe we would’ve had the same results and success working with anyone else.
Creative & Content Director, Australian Government body
The Peers Project team brought our concept to life achieving great results for our branded podcast. They showcased exceptional professionalism and skill in project management that meant we were able to deliver with excellence and delight our audience.
Bendigo Bank Team
The team at The Peers Project were a pleasure to work with. Michelle works incredibly hard to go above and beyond to cater to any requests or questions we had throughout the entire process of creating a podcast. Thank you for making our first-ever podcast series a success.
Felicity AllenPR & Partnerships Manager, Forever New
Felicity Allen
Michelle and The Peers Project team are fantastic. Professional with a wealth of resources and knowledge within the industry. Everyone has remarked on how on-brand everything is, which is no small feat here at MBHQ.
Sara HerbertCreative Lead, Modibodi
Sara Herbert
The Peers Project were amazing. It was invaluable to engage experts who could take all of the complex and technical needs of the podcast off our hands so seamlessly. We definitely couldn’t have done it without them.
Emma WoodwardNational Marketing and Events Manager, Little Dreamers Australia
Emma Woodward
The team at The Peers Project made podcasting so simple and totally stress free. Everything was seamlessly organised and it was a pleasure to work with such friendly, proactive and insightful people that are genuinely eager to make your podcast a huge success.
Briony KennedyFounder & CEO, Adorn Cosmetics
Briony Kennedy
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Podcasts for pipeline

500+ B2B podcasts created. Now built exclusively for demand-gen teams.

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