Sometimes we can do all the right things and still feel like something’s missing.  We can reach all the milestones and exceed the benchmarks we set for ourselves, only to realise that we’re blindly following someone else’s measure of success. 

Our next guest, Ruby Wang, knows what it’s like to follow a traditional path. She achieved stellar grades, studied a practical degree at a reputable Australian university, and committed to her corporate career for seven years. Then, an app called Instagram dominated her screen and opened her eyes to a world where she could make a living following her passions. When she later discovered the trending Korean beauty craze, she knew the time was right to take the leap and bring K-beauty to the masses. 

With curiosity and determination under her belt, Ruby launched Nudie Glow, an online retailer curating Korean beauty and skincare for the Australian market. Hello flawless skin and A-grade packaging.

In this episode, Ruby reveals why she finally stopped playing by the rules, her advice to first-time business owners, and how she grew Nudie Glow into Australia’s leading Korean beauty store. 

Ruby Wang is the founder and CEO of Nudie Glow, Australia’s leading Korean beauty and skincare destination featuring 40+ brands and over 500 products. Since launching in 2016, Nudie Glow has been featured in the likes of Elle Magazine, Cosmopolitan and Harper’s Bazaar. 

Why Ruby stopped playing by the rules [9:40]

How Ruby started Nudie Glow [12:00]

Ruby’s advice to those wanting to start a business [29:07]

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