Ep 56 – We Could be Heroes
Ep 56 - We Could be Heroes
Not all heroes wear capes. Sometimes they’re just people willing to stand up and make a difference. In this episode, we discover the difference between, with the inspiring and courageous Alissa Baier-Lentz. Alissa is the founder and CEO of HERO Backpacks which has been featured on Forbes 30 under 30, Entrepreneur Magazine and The Today Show. Alissa, herself, was honoured on the Forbes 30 under 30 list in 2018.
Alissa Baier-Lentz
As a Russian immigrant, Alissa Baier-Lentz struggled to feel included on the inside of any creative circles. While others appeared to assimilate with ease in any environment required of them, Alissa believed that her only power was being invisible. And then, with a strike of happenstance, a simple act of kindness changed everything.
Fast-forward a hot minute, and Alissa is on a mission to empower girls to be their own heroes. How? With HERO Backpacks, a collection of custom backpacks that carry a heartwarming narrative and an encouraging message – with every purchase also providing one day of school to a girl who will be the first in her family to graduate. Here’s to giving girls everywhere the power to change the world, one backpack at a time.
On today’s episode, Alissa encourages us to super-glue to our values and keep our heads up, even when we’re afraid of being different. After all, change doesn’t come from normal.
Street Cred:
Alissa Baier-Lentz is the Founder and CEO of HERO Backpacks, a direct-to-consumer collection of custom backpacks that carries an empowering heroic story. Each backpack also gives one day of school to a girl who will be the first in her family to graduate. HERO has been featured on Forbes 30 under 30, Entrepreneur Magazine and The Today Show. Alissa, herself, was honoured on the Forbes 30 under 30 list in 2018.
Highlight Reel:
The idea behind HERO Backpacks [4:27]
Growing up as a Russian Immigrant [5:10]
How we can live out our values [8:15]
