Ep 26 – The Founder of Trefiel on Taking Your Way or The Highway
Ep 26 - The Founder of Trefiel on Taking Your Way or The Highway<br />
From naughtiest girl in the classroom to brightest spark in the entrepreneurial marketplace. In this episode, we have the grandiose pleasure of speaking with Lucy Bloomfield; celebrated businesswomen, innovator and all-round tour-de-force. Lucy d is the founder of what was a highly successful e-commerce business, Trefiel and was featured in Women’s Health, Marie Claire, Women’s Day and Sporteluxe.
Were you fiery rebel child? Did you ever use words to try and work your way out of consequences? Did you have a strong desire to do whatever you wanted regardless of what you were told? Today’s guest, Lucy Bloomfield, was exactly this child.
For as long as she can remember, Lucy has done exactly what she wanted to do regardless of whether or not it was considered ‘right’ or ‘appropriate’ by others, which has shaped her journey to date. Lucy moved across the country alone before living in Bali and then travelling around South East Asia with only a handful of savings. From this experience, Lucy fostered a business that allowed her to work remotely across Asia and Europe, living to her own free will. However, it was when the business was hit by an unexpected downturn that she was truly forced to reevaluate her prospects and start fresh.
Lucy Bloomfield is the founder of what was a highly successful e-commerce business, Trefiel. During its two years of operation, Trefiel was considered a leading brand of face mask and was featured in Women’s Health, Marie Claire, Women’s Day and Sporteluxe. The company achieved an outstanding 40% customer retention rate, double the industry standard, and Lucy grew the business from 0 to 10,000 customers in just 18 months. Today, Lucy is the founder of a consulting business, Business 2iC, through which she dedicates her time to consulting with large corporations on their Growth Strategy and devising Customer Success plans.
How Lucy taught herself to code and design websites at the age of 10 [6:06]
Why Lucy struggled with university and dropped out of her Design degree four times [7:15]
How Lucy picked up and left everything in Australia to head to Bali with only $4000 in the bank [9:56]
How Lucy went from having hardly any money to being financially successful over a European Summer in England [12:27]
How Lucy landed a dream job at a leading US Cyber Security Company that allowed her to work remotely as their ‘Lead Designer’ [14:59]
What Lucy believes to be the downside of working remotely [20:20]
Why Lucy decided to start her highly successful e-commerce company called Trefiel [21:05]
What Lucy would had done differently if she were to start Trefiel again [29:20]
The reason that Trefiel was able to maintain a high retention rate of 40% [39:02]
The main factor that led to a drastic decline in sales at Trefiel [41:56]
What it was like to decide to close down her business [45:42]