Ep 252 – Raising $2 Million in Funding and Transforming the Beauty Industry with BIPOC Co-Founder of Hue
Raising $2 Million in Funding and Transforming the Beauty Industry with BIPOC Co-Founder of Hue & Forbes 30 Under 30 Lister, Janvi Shah
When it comes to challenges, most people would rather avoid them. But for a savvy few, such as this week’s guest, a challenge is a problem to be solved, and even an opportunity to transform something for the better. Underrepresentation in the beauty industry is a challenge Janvi Shah is taking head-on, and she’s not stopping until every face has its rightful place in the spotlight.
In this episode of PEERS, we’re joined by Janvi Shah, CEO and Co-Founder of Hue to talk about the pressure to succeed as a child of immigrants, finding your unique selling point, and why giving your dream a shot is always worth the risk.
For many BIPOC individuals, finding beauty products that honor your uniqueness and match your features can feel like finding a needle in a haystack. After struggling for years with the lack of representation in the beauty industry and never being able to find the perfect product online, this week’s guest decided to put her tech background to use and be the change she wanted to see.
Using her difference as her competitive edge, Janvi Shah co-founded Hue, a technology company that helps beauty and fashion brands integrate UGC into their e-commerce sites to help shoppers feel represented. Janvi’s vision for the future of e-commerce is a realm where online shopping isn’t just a transaction, but an empowering journey that celebrates a customer’s uniqueness.