Ep 245 – The Co-Founder and CEO of Eirene on Going with the Flow
The Co-Founder and CEO of Eirene on Going with the Flow
The child of a funeral director and a hospice nurse, this week’s guest had no choice but to grow up surrounded by death. Whilst some may find that frightening, for Mallory Greene it was the catalyst for starting her business — one that aims to normalise grief, and help people build communities to talk about their loss.
In this episode of Peers2Peers, powered by Shopify, we’re joined by Mallory Greene, CEO and Co-Founder of Eirene to talk about how she built up her confidence, the importance of therapy and positive self-talk, and why going with the flow is the best way to go.
Mallory Greene:
In many countries, death is seen as a taboo subject. Even though it impacts us all, it’s something we don’t openly talk about; something to be hidden and censored. For most people, dying is a pretty scary thing to think about. For others, it’s their worst fear. But for this week’s guest, death was a mainstay in her upbringing, so she’s actually pretty comfortable with it.
With a funeral director for a father and a hospice nurse for a mother, Mallory Greene knew early on that the funeral industry was outdated and in desperate need of change. Wanting to provide a simple and modern approach, she co-founded Eirene, an innovative funeral services company that leverages technology to create more affordable and flexible cremation services for families. Mallory wants to build a better future for everyone, one where grief is normalised, and helps people build communities to talk about their loss.
In this episode of Peers2Peers, powered by Shopify, we’re joined by Mallory Greene, CEO and Co-Founder of Eirene to talk about how she built up her confidence, the importance of therapy and positive self-talk, and why going with the flow is the best way to go.
Street Cred:
Mallory Greene is the Co-Founder and CEO of Eirene, a modern funeral services company based in Canada, that leverages technology to simplify and create more affordable, flexible cremation services for families. Since 2020, Mallory has successfully raised $2 million in capital and plans to expand Eirene to the U.S. next.
In 2023, Mallory was featured on the Forbes 30 Under 30 Consumer Technology list.
Learn More:
Start your Shopify 14-day free trial: https://bit.ly/3fuq58C
Check out Eirene: https://eirene.ca/
Follow Eirene on LinkedIn: https://www.linkedin.com/company/eirene/
Follow Eirene on Facebook: https://www.facebook.com/EireneCremations/
Follow Eirene on Instagram: https://www.instagram.com/eirenecremations/
Follow Eirene on Twitter: https://twitter.com/Eirene
Connect with Mallory: https://www.linkedin.com/in/malloryjgreene/
Follow The Peers Project on Instagram: http://bit.ly/3adVmYG
