Ep 178 – Rejection Is Redirection

Ep 178 - Rejection Is Redirection

We get it, peers. As entrepreneurs we want to make it all happen (and quickly) but sometimes you realise you can’t do everything yourself. Asking for help can be the necessary tool to reach farther than ever before.

In today’s Peers2Peers episode, powered by Shopify, Lydia Liebman shares how outsourcing some of her work (and having to pay someone’s wages) forced her jazz-focused PR agency to level up and how a scrappy, organic college idea turned into a fully-fledged business.

Lydia Liebman:

You know what they say, peers. Sometimes rejection is redirection. This is what Lydia Liebman had to learn the hard way when no matter what she did, she couldn’t find a job in music after graduation.

While Lydia expected the hustle to “make it” in New York, she never imagined it would force her to chase her entrepreneurial dreams. In this episode of Peers2Peers, powered by Shopify, Founder of jazz-focused PR agency, Lydia Liebman Promotions shares how she made it in the city of dreams, how to turn your passion into a fully-fledged (Grammy-winning) artist agency and how blind naivety can sometimes be the best skill of all.

Street Cred:

Lydia Liebman is the Founder of Lydia Liebman Promotions, a jazz-focused PR agency. Representing more than 200 artists, Lydia has helped her clients win Grammy awards and play at iconic venues such as Carnegie Hall. She is now a Forbes 30 Under 30 listee and has expanded to UK and Spanish-speaking divisions.

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