Ep 15 – The Co-Founder of Ugly on Disrupting Through Creating
Ep 15 - The Co-Founder of Ugly on Disrupting Through Creating
Disrupting the norm comes from creating something that doesn’t yet exist. In this episode, we talk to Joe Benn about what it takes to turn your passion into a project that truly has wings to spare. Joe is the co-founder and co-CEO of Ugly – a London-based flavoured sparkling water beverage, currently stocked throughout the UK in some of the biggest household name department stores; Selfridges & Co. and Whole Foods.
Born with a fiery passion for food & drink, it was only natural for Joe to pursue a career in this ever-growing industry. From his time working as a food scout to the years spent at Vita Coco—convincing the UK that coconut water is, in fact, delicious—there was never a dull moment for Joe. However, it was when he and his co-founder Hugh Thomas strategically discovered a gap in the UK market, that Joe decided it was time to create something disruptive of his own.
Joe Benn is the co-founder and co-CEO of Ugly – a London-based flavoured sparkling water with no sugar, no sweetener, no calories and absolutely nothing artificial. Ugly is known for its phenomenal branding and is stocked throughout the UK in some of the biggest household name department stores including Selfridges & Co. and Whole Foods.