Ep 15 – Joe Benn
With an abnormal obsession with food & drink, it was only natural for Joe to pursue a career in this industry. From his time traipsing around Europe working as a food scout of southern European foods, to the years he spent at Vita Coco convincing the UK that coconut water is in fact delicious, there was never a dull moment for Joe. It was when he and his co-founder Hugh Thomas, however, discovered that there was a gap in the market, that Joe decided it was time to create something disruptive of his own.
Joe Benn is the co-founder and co-CEO of Ugly (https://uglydrinks.com) – the London-based flavoured sparkling water with no sugar, no sweetner, no calories and absolutely nothing artificial. Ugly is known for its phenomenal branding and is stocked throughout the UK in some of the biggest household name department stores including Selfridges & Co. and Whole Foods.