Ep 145 – It Never Stops, It Just Evolves
Ep 145 - It Never Stops, It Just Evolves
In true New Yorker form, today’s guest is fast and bright. Kaitlyn Barclay is the CEO and Co-Founder of Scout Lab, a boutique full-service creative agency building purpose-driven brands for founders with a vision. Since its launch in 2017, Scout Lab has worked with some of the biggest and most progressive brands including Adidas, Wix.com, Venmo and Alibaba.
We sit down with Kaitlyn to discuss her ‘master of none’ attitude towards entrepreneurship, how to move from doer to leader, and why we need to stop using the term ‘imposter syndrome’ and start doing.
Kaitlyn Barclay is one of those entrepreneurs you just can’t help but love. Nice, honest, and genuinely curious, Kaitlyn took her love to tech and turned it into Scout Lab, a creative agency that specializes in brand identity and communications for purpose-driven companies. Since its launch in 2017, Scout Lab has worked with the likes of Adidas, Wix, Motorola and Alibaba Group.
Amongst the big brands and bigger numbers, it’s easy for us to assume Kaityln’s success is the result of luck and timing; it’s the more digestible narrative to tell ourselves. But from the coast of Portland to the depths of New York, Kaityln’s path to success has been riddled with the same anxiety, mistakes and uncertainty that engulfs even the surest of self-starters.
In this punchy interview, Kaitlyn gets real about the reality of starting from scratch, where to find support and community, and how Scout Lab is building brands that advance humanity forward.
Kaitlyn is a speaker and the CEO & Co-Founder of Scout Lab, a creative agency that specializes in brand identity and communications for purpose-driven companies. In 2020, as a rapid relief response to COVID-19, Kaitlyn started a nonprofit, Many As One, which unites industry leaders to develop and launch philanthropic campaigns. The nonprofit’s first campaign, #InMyScrubs Challenge raised over 150k+ that was used to buy meals from local restaurants to send to critical need hospitals.