Ep 143 – A Diamond In The Ashes
Ep 143 - Diamond In The Ashes
In 2015, Adelle Archer lost her close friend and mentor to pancreatic cancer. That’s when she heard about turning loved one’s ashes into diamonds and created Eterneva.
In today’s episode, Adelle recounts how a conversation about grief inspired an idea that celebrates life, how to stay committed to our business during periods of self-doubt and external disapproval, and what it’s really like to pitch on Shark Tank.
Adelle Archer
When we’re in the grips of grief, life begins to dissipate. We begin to lose sense of the present and hope in the future. We begin to wonder why, begin to wonder how, begin to wonder when it stops feeling like this, or if it even could.
In a world that’s prided on communication, grief seems to be the topic we continue to leave on mute. Why?
Adelle Archer is speaking up. She is the co-founder of Eterneva, a consumer technology company that celebrates lives by making diamonds from ashes. With a desire to change our culture’s fear around death, grief and remembrance, Adelle’s jewelry is helping to keep loved ones close together.
In today’s episode, Adelle recounts how a conversation about grief inspired an idea that celebrates life, tactics to convince the unconvinced and the value of stepping outside of your comfort zone.
Street Cred:
Adelle Archer is the co-founder of Eterneva, a consumer technology company that celebrates lives by making diamonds from ashes. Since founding Eterneva in 2015, Archer has gone on to sell thousands of diamonds. In October 2019, Archer appeared on Shark Tank, securing investment from Mark Cuban. She’s also a Forbes 30 Under 30 alum.
