We know what’s made in China but what about selling to China? For all the stereotypes and hyperboles, capturing an audience outside of our western mindset requires far more attention and craft than we give credit to. 

That’s where Christie Ding comes in. Yep, her name sounds like a comic-book character that saves the world and you’d be half right, Christie saves brands.

As the co-founder of Brand Catalyser, Christie helps brands expand into the Asian market by creating cross-cultural marketing strategies. But it was her lack of confidence that almost stopped her from venturing into the field of communications.

With a pragmatic mindset and youthful voice, Christie reflects on the university years that changed her and how she went from never seeing and never knowing to exploring herself and finding her voice. In this humbling interview, Christie discussed what it was like being a nice, obedient child, why clarity can’t arise without effort and the art of self-improvement.

Christie Ding is the Co-Founder of Brand Catalyser, a full service marketing agency specialising in cross-border and cross-cultural marketing strategies for brands wanting to expand into the Asian market. A graduate of the London School of Economics, RMIT and The University of Melbourne, Christie is an academic with a marketer’s sway and an innate ability to make a brand accessible to all. More recently, she was awarded a place in the 2020 B&T 30 Under 30 awards.

Connect with Christie on LinkedIn

Learn more about Brand Catalyser