Ep 253 – Carving Your Own Path and Becoming an Accidental Founder with BIPOC Founder of Redefy

Carving Your Own Path and Becoming an Accidental Founder with BIPOC Founder of Redefy & Forbes 30 Under 30 Lister, Rachael De Foe
What do you do when you can’t find your dream job anywhere? The answer is: you make it. Our guest this week accomplished exactly that, and it’s why she refers to herself as an accidental founder. Creating success on her own terms, Rachael De Foe isn’t afraid to write her own story — and says you shouldn’t be either.
In this episode of PEERS, we’re joined by Rachael De Foe, Founder and Managing Director of Redefy to talk about the first steps for getting your business off the ground, why building the right circle of people around you is crucial, and how to carve your own path when all else fails.
Rachael Da Foe:
For many founders, the entrepreneurial spark is born from a desire for something more. A need to craft their own unique path to break free from the confines of a traditional 9-5. In contrast, our guest this week only began carving her own way because she just couldn’t find a position she actually wanted in the communications industry.
Playfully dubbing herself an accidental founder, Rachael De Foe built her dream job by founding Redefy, a strategic communications consultancy that helps visionary founders, startups and venture firms amplify their stories. In the beginning, Rachael had no idea where her route would lead but has proved that as long as you stick to your guns, you’ll emerge a triumphant trailblazer.
In this episode of PEERS, we’re joined by Rachael De Foe, Founder and Managing Director of Redefy to talk about the first steps for getting your business off the ground, why building the right circle of people around you is crucial, and how to carve your own path when all
Street Cred:
Rachael De Foe is the Founder of Redefy, a strategic communications consultancy in Singapore that helps visionary founders, startups and venture firms amplify their stories. Rachael also co-founded Fintech Angel Operators, a network that connects fintech executives with founders, and co-launched SEAcosystem, a community-led job database to help tech talent impacted by COVID-19.